Driving force

Pushing boundaries in customer focus and service.

It all started in 2008. A beginning with a clear vision: to become the preferred floriculture partner for the British retail industry, a partner that excels in customer focus and service orientation. These are still the pillars of SuperFlora’s success.

Focus: customer

Because customer satisfaction can always be better.

Perhaps ‘customer-oriented’ is the word that best describes SuperFlora. We take of everything for you and optimize the floriculture segment. From advice about the ideal segment for your location up to and including your own packaging. We walk our talk. There's no such thing as a maximum score for customer satisfaction. The contact we enjoy with our customers may be informal, but it's also professional. After all, we want doing business with SuperFlora to be pleasant – no matter who your contacts are at our organization.

Goal #1

We help you increase your revenue.

Thanks to our service-oriented mindset, we have grown into one of the three largest suppliers of plants and flowers to the British retail channel. Not that growth is our ambition. Helping customers grow is the driving force behind our day-to-day operations. We achieve this by maintaining open and transparent business relationships, by constantly sharing information with our customers and suppliers, and by continuously striving for improvement.


We go in search of ‘new’ every day.

Consumers like to encounter surprising things when shopping. That’s why we create these moments of inspiration. We actively source new varieties of plants and flowers to keep our product range up to date. We also love to pour our creativity into assembling our bouquets. Alongside that, SuperFlora is an innovative partner behind the scenes. We respond quickly to opportunities for mechanical innovations and automation. Or we invest in more sustainable shipping methods for flowers procured from faraway countries, such as sea freight.

Corporate culture

To us, professional is just as important as pleasant.

Long-term relationships can only be cemented if the parties involved treat one another pleasantly and professionally, as partners. This is why we attach such importance to open and transparent collaboration in all our business relationships. It is also why we understand how important it is for our employees to be able to put their hearts into their jobs. We achieve this through our informal corporate culture, in which everyone feels comfortable enough to just be themselves. Employees are given responsibility, as well as a great deal of autonomy. After all: optimum customer satisfaction starts with optimum employee satisfaction.


Never call us a ‘floriculture supplier’